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8th Annual Ticketing Professionals Conference in 2012
The 2012 NARPACA Ticketing Professionals
Conference and Trade Show continued to build on the success
of seven previous events with the theme "TECHNOLOGY:
New Opportunities for Engagement".
Technological innovation is increasing
in pace. As a result, the traditional box office managers
role has changed and will continue to do so. The box office
is increasingly falling under, or near, marketing. It is now
less about processing anonymous transactions and dispatching
receipts, and more about facilitating ongoing relationships.
Ticketing is evolving rapidly to a variety of platforms for online transactions and self service. Other new technological initiatives are also increasingly reaching into the role of ticketing: web, email, social media and mobile devices.
Over three busy days delegates heard from
national and international experts and networked with peers
from around Australia. As part of the conference, the trade
show offered system vendors and delegates the opportunity
to share, discuss and demonstrate recent advances in ticketing
systems and services..
2012 NARPACA
Ticketing Professionals Conference 20-22 February 2012 Melbourne
Northern Australia Regional Performing Arts Centres Association
(NARPACA)
acknowledges the support of 2012 sponsors and supporters
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